Self-Publishing The Hard Way: The Art Of Giving Birth

You know? When you publish a book and send itseemed: 1) have an agent living next door who
out into the world, it's like giving birth to a baby.loves your home cooked brownies or has a crush
Everyone checks out your baby. Is iton your husband, or 2) know a publisher whose
breath-taking? Does it have ten toes and tenkid mows your lawn or has a crush on you. Not
fingers? Is it pink and sweet or does it look likeliving in New York was going to be a definite
an extra from "Alien?" We writers are baring ourdrawback. Should I move? Okay, how about a
souls, our deepest thoughts, and our feelings layPOD? I was fortunate to have a friend who is a
open like a cavernous wound. We can't hidesmall press publisher of railroad books. He offered
anymore. They know us inside and out. Now theyto put my manuscript into a Quark Express PDF
see our baby, and they get to pick it to pieces,file (which is the format printers prefer). He did an
bit by bit, until the only thing left is a fuzzyincredible job putting it together for me. He felt
blanket. Oh, hell, we know that and go right onthat if I had the print setup taken care of, I could
writing, don't we? It's in our DNA. We can't helpapproach a POD and save some money. I signed
ourselves, we're masochists. When I started thisup for the POD classes at the conferences I
whole book-writing process, I had full intentions ofattended, where they explained everything I
finding an agent and/or a traditional publisher;needed to know about their business ─
they'd do all the work while I sat back andexcept how they kept most of the author's
listened to "Ca-ching, Ca-ching." However mymoney while they got big and rich and the author
journey to that end has been long and stress-filledgot $3.09 per book. Okay, well, $3.09 a book is
and I ended up doing just the opposite...I'd kept anot that bad. Maybe I could make it. But, wait, I
daily journal while living in Thailand in the 90s.had to pay them to print my book, and then pay
When I returned to the States, I copied mythem to buy my book back from them; too
journal onto a floppy and had it printed,many "thems" going on here. Something didn't
spiral-bound, and mailed it out to friends andcompute. Maybe I should chuck the book and go
family so they could read about all my trials andinto the POD business. Well, I succumbed. I bought
tribs while abroad. One of the friends who read ita book called The Fine Print of Self Publishing by
insisted that I make a book out of it. "You know,"Mark Levine, an attorney, then sat down to do
she said, "like the book 'A Year in Provence.'" Isome homework. After going over all the PODs
immediately ran out and bought the book andhe listed with a fine-tooth calculator, I realized that
was amazed at the problems that the author hadI could pay as much as $30,000 to one such POD
endured in a short year. I just knew that if hisgroup, but hey, my books would be free. How
book sold, then mine would also, however, life gotgenerous of them. Or, I could choose a POD
in the way of living and I put it aside. I joinedgroup charging as low as $299, but I'd still have to
some creative writing classes a few years later,buy my own books back at about $8.00 each. I
and with encouragement from my peers I beganfinally settled on a firm I'll call "Dewey Cheatem &
the long road of putting the journal into bookHowe" (name changed to protect the guilty), and
form. In 2003, when I finally thought I'd finished it,thought I'd finally get on with this damn book
I entered it into the Southern California Writersprinting. They sent me a sample of their work
Conference in San Diego. While there, I readthat was done beautifully. I signed on the dotted
chapters from my story in the Read and Critiqueline, waited three more weeks and then my
groups and the attendees laughed in all the rightauthor's copy was delivered. And there it sat. On
places and even clapped, (I'd hoped it wasn'tmy desk. Opened to the first page, which I
because they were happy I'd finished). At the endcouldn't read. I started bawling. Where is my
of the conference I was notified that I'd won thebaby? The font was so garbled that it was illegible.
Best Nonfiction award for my story and an agentThere was a space after every capital letter and
asked for my manuscript. Wow! That just doesn'tthe other letters were so piled on each other you
happen unless they love it! I knew I was readycouldn't make out the words. When I'd used all
for the Pulitzer. Then I began to panic. What if itthe Kleenex in my desk drawer, I called them. Of
isn't perfect? I had talked to a "book doctor" atcourse, no one was on the other end, save for
the conference who advised me that my storythe automated voice of their mailboxes. But at
"...needed some conflict. Who really cares about aleast I got rid of my postpartum anger. I cried
housewife who's having a good time in Thailand?and said very imperiously, "HOLD THE PRESSES! I
Give them a reason to turn the page." Okay,will not accept this book. I will call Visa (of course
that's what I'll do. There certainly was plenty ofthey already had my money) and stop payment
conflict in my life in Thailand, but I'd left it out; itand ..." I felt like an inner tube impaled on a sharp
was painful to relive and I wanted it to be arock. Then I called my friend, the publisher. "Of
humorous book. I emailed the agent and told her Icourse you can do this on your own. You have
wasn't ready. Take your time, she'd said. It's notthe file, just find a good printing company." I
time sensitive. So began the journey of "weaving"inquired around and found out that I could get my
the conflict into my story. It was the hardestbook printed overseas at half the cost of
thing I'd ever done. It was three years before Istateside. I began to get phone numbers and
felt it was good enough to be a real book. But,surfed websites. There were some good deals to
those three years were not only spent rewriting. Ibe made overseas; however, the problem was I
took online writing classes and signed up at theneeded a broker. So after the broker took his
local college for creative writing classes, Icut, and the shipping charges were added, a
attended a critique group every week, putting mystateside printer looked better. Plus, the thought
chapters up to their scrutiny as they tore it apartof having a problem and not being able to connect
and helped put it back together. The rest of theat once with your printer was worrisome. I
time I was editing my life away. But as Stephensearched the Internet and found many websites
King says in his book On Writing: edit, edit andwhere you could input the details of your book,
edit. And when you think it's perfect, edit somenumber of pages, size of book, print run, etc., and
more. My husband had a name for my constantwithin a week I got a bid from ten printing
editing: "Paralysis by analysis." When I felt I hadcompanies. After picking one printer (not the
everything in place, I looked for professionalcheapest), I felt we had a fit. I spoke to the
editing. I first paid the book doctor $500 to tellowner, who offered to throw in a hundred free
me that it needed help. He didn't give me any,books, which might have had something to do
just told me it needed it. I found a line-editor inwith my decision. He checked out my website
Canada, who did a great job, and then I hired awhile we were speaking, loved the site and the
freelance editor; total for both $600; quitelook of my book and of course, he had me. He
inexpensive in today's editing market. During thosealso offered storage and order fulfillment. Now, all
three years, I also did a lot of reading on theI had to do was put our house on the market
publishing world; agents, print-on-demand (PODs)and clear out our 401K. I know what you're
and off-set printing companies. I attendedthinking. Sure, maybe she has it, but not
conferences specifically on "How to get published."everyone can come up with that much money.
The more I heard and read, the more I thought:Yes, you can if you want to. We took an equity
From all the conferences I'd attended, the agentline on our home and as the money comes rolling
panels were the most disillusioning. I learned thatin, I'll be making payments on the equity line. We
agents don't want you if you've not beenauthors must be optimists. Really! If you don't
published, and publishers don't want you if you'vebelieve in your book, who will? I ran off my own
not been published, or don't have an agent, whobookmarks and saved a few hundred dollars. I
doesn't want you either. Who needs 'em?used the cover of the book, wrote a short
Publishers don't want you if you don't have asynopsis on the back, and had 500 printed. I have
"platform!" A what? To my dismay I learned thathanded out those bookmarks on airplanes and in
I needed to have my own buying public. Thereairports; Seattle, Palm Desert, San Diego, Portugal,
was no publisher that was going to run out andNew York, Australia, New England... well maybe
sell my book for me, pay for my cross-countrynot personally, but I've given them to people who
book signings and hotel rooms, unless of course Ilive in those places and they were happy to have
was a King or a Grisham or a Joyce Carol Oates.them and said they'd pass them on. I've handed
Then of course, there's the eighteen month waitthem out in restaurants to women sitting around
for the book to appear on the shelves after theme; two of them bought my book right on the
publisher accepts it (if the publisher doesn't decidespot. My friends call me "A self-promoting slut." I
to pull the plug at the last minute), and don'thave to leave you now, as that's where I am in
forget the two years that it takes the agent tothis wonderful world of the written word, where
shop around for a publisher who might decide tothe writing was easy... now comes the hard part
pull the plug at the last minute. Who has that long?─ marketing!
I don't even buy green bananas anymore. Wow! IDodie Cross is a freelance writer who has
remember my table mates and I frowning as wereceived numerous awards for her writing and
listened to the dire answers of this panel ofpoetry. Dodie has traveled the world, writing
agents and publishers. So how do we getabout her life in foreign countries. Learn more at:
published? Well, we have two options so itA Broad in Thailand.