| These days, networking is the key, and the same | | | | place, there are important factors that should be |
| fact is proving to be especially true in the to the | | | | taken into consideration. First and most important |
| realm of online business. Good friends can assist | | | | is the PageRank of the linking page. The higher |
| you in forming good connections, and likewise, | | | | the PageRank of the page linking to your site, the |
| partnering with decent sites will help boose your | | | | higher the value you get. |
| Search Engine ranking and bring you potential | | | | However, if that high PageRank page has several |
| customers. | | | | other outbound links, the value drops. Here is a |
| This technic is called "Link Building" which generally | | | | simple equation: The total PageRank value of that |
| means persuading other sites to link to your site. | | | | page - the total number of outbound links on that |
| It is an extremely effective way of marketing | | | | page = the value your page gets from a linking |
| because it gives a feeling of "sharing" with each | | | | page. Therefore, it is as important to bear in mind |
| other, and therefore does not seem like cold, | | | | the total number of outbound links as to consider |
| hard marketing. | | | | the PageRank of the linking page. |
| If many links from other sites point to your site | | | | Of course, it would be unnatural for your page to |
| (also referred to as inbound links), it indicates a | | | | get a link from a page of an entirely different |
| high level of Link Popularity, and Link Popularity | | | | industry. Page relevance plays an important role in |
| contributes largely to your site's placement on the | | | | making your link credible, so you should try to get |
| Search Engines. Most search engines rank their | | | | a link from a category relevant to yours. |
| search result on the site's Link Popularity, so it is a | | | | Other than pages relevant to your industry, |
| great way to help your site gain competitive | | | | another type of sites that can help draw traffic |
| PageRank (PR). | | | | to your page is media sites since people rely on |
| Imagine this: picture yourself in highschool walking | | | | them for information. Check out reporter bylines |
| alone in the hall way. Are you visible enough? Not | | | | and look up the "contact us" page for contact |
| very likely. Now imagine this: you are walking with | | | | details. Many sites also have a "submit a release" |
| a bunch of popular kids, exchanging conversations. | | | | page for you to write them. Also, you should try |
| Do people notice you more? Of course. And the | | | | to submit your press release to a newswire and |
| image helps class you as a part of the "in" crowd. | | | | have them distribute your news to thousands of |
| The same philosophy holds true for the Search | | | | journalists on their database. |
| Engine Marketing world. | | | | There are several other tactics to help build |
| While building links might appear simple and easy, it | | | | decent links such as writing good anchor texts, |
| actually requires artful strategy and careful | | | | writing good concents, and more. Once you have |
| planning. The major downside of this effective | | | | built strong links, it is also important to check |
| marketing tool is that it is time-consuming | | | | them on a regular basis to make sure that your |
| because you have to invest a lot of time and | | | | inbound links still work. Most importantly, steer |
| effort in finding the right linking partners, | | | | clear from "dark side" link building since you might |
| requesting for the links and waiting for the search | | | | get penalized and that will certainly affect your |
| engines to "spider" your link partners. | | | | site's ranking. |
| To save yourself from investing in the wrong | | | | |