The Emporium in Bangkok

The Emporium is a large building which houses theoperation for new customers to the Emporium.
Emporium Shopping Complex and the EmporiumOr plenty of easy-to-read maps showing their
Department Store. It is on Sukhumvit Roadlocation within the building. However, once you
between Benjasiri Park and Soi 24 in Bangkok,have visited many times, as I now have,
Thailand. Apartments and offices are beside theeverything seems to fall into place.
shopping areas. It is the most luxurious andThe Emporium has lots of shops, but I have
expensive place of its kind in Bangkok andvisited only a few so far. These shops may not
Thailand's high society are seen here.be typical. I have reviewed a few of them. The
It has some good shops, as you would expect,Mandarin Oriental Shop is a cafe on the 4th Floor.
especially in home furnishings, English languageIt charges premium prices. A cup of coffee is
books, home appliances, and sporting goods. Forover 125 baht. This is about four dollars. The
entertainment there is a five screen cinema whichcoffee is poor quality. The shop often sells out of
operates on the 6th floor of the Shoppingcertain lines of food by just 3 pm; despite opening
Complex. It includes digital, standard, and 3Duntil at least 9 pm. The service is excellent if you
screens.are sitting in line-of-sight of the front counter. This
Asia Books is an English language bookshop whichcould be good or bad, depending on one's personal
offers a 10% discount for members. The cost ofpreferences. Some people do not like to be
membership a year ago, when I purchased mine,bothered while they are reading, or eating.
was 200 baht. It is a one-time payment. TheThis cafe has a good selection of English Language
bookshop is on the 3rd Floor of the Shoppingnewspapers including the International Herald
Complex. A second English Language bookshop onTribune, the Bangkok Post, and The Nation.
the same floor is Kinokuniya which has a betterSurprisingly, they do not have Wi-Fi internet. If
selection but does not offer a discount. From timeone asks to use their power points one is refused.
to time, Kinokuniya holds discount sales of lessWithout Wi-Fi and with high prices Mandarin
popular books.Oriental Shop is not recommended.
The Wi-Fi systems in the Shopping Complex areStarbucks has an outlet on the 4th Floor of the
poor. Truewifi works unreliably and not at all inShopping Complex, and another outlet in the
some parts of the Shopping Complex. Truewifiannex on the 2nd Floor between the Shopping
sells monthly Wi-Fi memberships for 500 bahtComplex and the Emporium Suites. The coffee is
which they say can be used all over Bangkok.expensive for Thailand. They have a Wi-Fi system
This has not been my experience. Opinions ofcalled KC Hotspot which costs 120 baht per hour.
shop assistants vary on whether you can buy theThe coffee is not great and you will pay around
memberships in the Emporium or whether you90 baht for a Cappuccino. The Starbucks' outlet in
have to travel to Siam Paragon. Truewifi is bestthe Shopping Complex has no power points which
avoided.is surprising with their very high internet charges.
AIS, the phone company, has AIS Hotspots whichStarbucks at the Emporium is not recommended
do work at their hotspot locations. However,if you are using a computer.
there are large areas of the Shopping ComplexThe Whittard Coffee Shop on the ground floor of
where AIS does not work. People pay aroundthe Shopping Complex is on the same bank of
900 baht to have a month's access at AISescalators as the cinema's. It has free Wi-Fi and
Hotspots around Bangkok. I don't think it is worthmoderate prices for coffee, tea, and food. The
the money personally. There are not that manyWi-Fi internet comes in 30 minute blocks. One
AIS Hotspots and their Hotspot areas tend to beblock is usually given with a purchase of food or
small. There are large parts of the Shoppingdrink. A frequent customer may get more
Complex where AIS Hotspots can not be used.internet time. Be careful because there is no
The first three or so times I came to thewarning before your time runs out. The login
Emporium I got lost. Almost to the point of panic.process is quite lengthy. I like the tea and muffins
There seemed to be no end of problems finding ahere. The staff are friendly. With the free Wi-Fi
way back to the Sukhumvit Road entrance. I wasincluded, Whittard is recommended.
unable to communicate that I was lost. I alsoOne of the extraordinary facts about the
could not explain where I wanted to go in Thai.Emporium is that it has no proper gold shop. I find
Despite the high number of foreigners, shopthis completely bizarre. Of all the shops you would
assistants have very basic or non-existent Englishwant in a high-end shopping mall in Asia, a gold
Language skills.shop would be close to the top of your list.
Perhaps there should be a GPS system in